Really enjoyed reading this post, we've just published a handful of our experiments with Incremental Attribution including one alongside a holdout study we ran ourselves. Definitely inconclusive so far.
Thanks, I checked out your post too. Really liked your experimental approach to evaluating if Meta's Incremental attribution is actually providing an advantage. I agree that it's inconclusive. For now, it looks like Meta is simply checking a box of their requested features, without actually delivering something of real value.
Really enjoyed reading this post, we've just published a handful of our experiments with Incremental Attribution including one alongside a holdout study we ran ourselves. Definitely inconclusive so far.
https://read.earlystagegrowth.com/p/incremental-attribution
Thanks, I checked out your post too. Really liked your experimental approach to evaluating if Meta's Incremental attribution is actually providing an advantage. I agree that it's inconclusive. For now, it looks like Meta is simply checking a box of their requested features, without actually delivering something of real value.